Recommended Reads

This practical guide introduces the Behaviour Change Wheel (BCW), a comprehensive framework for designing, implementing, and evaluating behaviour change interventions. Grounded in the COM-B model, it helps identify the drivers of behaviour and select appropriate intervention strategies and policy measures. Widely used across healthcare, public policy, and design, it serves as an invaluable resource for creating effective, theory-informed solutions to complex behavioural challenges. 

A foundational text in behavioural science, this book explains how beliefs, attitudes, social norms, and perceived control shape human intentions and behaviour. Through the Reasoned Action Approach, it provides a systematic framework for understanding why people act the way they do and how behaviour can be predicted and influenced. An essential read for researchers, designers, policymakers, and practitioners developing evidence-based behaviour change interventions.